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Monday, March 26, 2018     < Back

“Many of us wish we could study Facebook,” said Prof Philip Howard, of the University of Oxford’s Internet Institute, “but we can’t, because they really don’t share anything.” Howard is leading a team of researchers studying “computational propaganda” at the university, attempting to shine a light on the ways automated accounts are used to alter debate online.

",1,65,"2018-03-27 17:09:31",NULL,NULL,0,0,NULL,20,0,0,0,0,0,0 416,"Social Media in Retail","Social Retailing",social-media-retail.jpg,NULL,,"For retailers, most case studies involving social media are either about very large organizations who have very large budgets or a food truck who tells its customers what street corner it will be on. The fact is that for the majority of retailers, social media is a virtual and literal black hole. One of the biggest mistakes retailers make is to open up an account with every social media platform they think is relevant and then leave them with no activity.",1,"

For retailers, most case studies involving social media are either about very large organizations who have very large budgets or a food truck who tells its customers what street corner it will be on. The fact is that for the majority of retailers, social media is a virtual and literal black hole.

One of the biggest mistakes retailers make is to open up an account with every social media platform they think is relevant and then leave them with no activity.

 

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